Biofreeze Colorless

What's the difference between Original Biofreeze and Colorless Biofreeze?
The Colorless Biofreeze is a colorless (dye-free) Biofreeze option. Some customers prefer products without color or dye and we want all customers to experience the pain relieving power of Biofreeze.

Is dye a bad thing? No. The specific colorants used in Biofreeze are on the FDA’s list - Color Additives That Are Subject to Certification and Permitted for Use in Cosmetics - and labeled as "acceptably used" in the governing documents. All dyes and colorants used in personal care application are strictly regulated by The FDA for safety.

The new and improved Biofreeze formula contains more natural ingredients and uses 4% natural menthol, as opposed to 3.5%. This formula applies to Biofreeze Roll-Ons and Gels. The botanicals added were selected because of their reported functions and their connection to the use and format of Biofreeze Pain Reliever. The new formula gel is smoother and slightly thicker so it does not “ball” up as it is dispensed, making it easier to apply. An independent study validated that the new formula is indeed easier to apply and it was preferred by 4 out of 5 users.